Books Raise Standards: Empowering young minds

When tasked with developing the Books Raise Standards initiative, our goal was clear: encourage participation in a county-wide reading campaign to improve children’s literacy levels. The challenge lay in driving both awareness and action across diverse audiences, including educators, parents and children. To achieve this, the campaign needed to foster widespread participation in reading activities while creating a strong, engaging digital and social media presence.

Raising possibilities

We began by defining a cohesive strategy that positioned Books Raise Standards as a rallying call for the Oxfordshire community. Through research and collaboration, we developed a brand identity that emphasised the joy and transformative power of reading.

This strategy informed every aspect of the campaign, ensuring that all touchpoints—from visuals to messaging—aligned with the shared mission of raising literacy levels.

Books spark imagination

Driving inspiration

We know that the most successful campaigns are rooted in strategy and creativity. With Books Raise Standards, we developed a campaign that not only looked great but also delivered tangible results—raising literacy levels, fostering community engagement and reinforcing commitment to education.

To bring the strategy to life, we developed a comprehensive suite of solutions to inspire action and engagement.

Through a unified vision and a multi-channel approach, Books Raise Standards transformed the reading experience for children across Oxfordshire, leaving a lasting legacy of literacy and learning.