How we help you win
We’re a strategic brand partner for ambitious food and drink brands ready to grow — and evolve with intention.
Whether you’re launching your first range, refreshing for retail or preparing to scale, we help you build a brand that gets picked off the shelf, gets listed, and gets talked about.
No fluff. No design ego. Just brand and packaging that attracts customers, builds loyalty, and drives revenue
We take you from idea to shelf — or sharpen what’s already there.
Meeting you where you are, we build exactly what you need to move forward with clarity and confidence.
Brand Strategy
Brand positioning and proposition
Shopper insight and category context
Brand story, tone of voice, messaging
Competitor and shelf review
Whitespace and opportunity mapping
Naming and tagline development
Brand Identity
Logo and visual identity development
Colour, typography, and visual language
Brand iconography and supporting elements
Photography and art direction
Brand guidelines and usage toolkit
Packaging Design
Pack architecture and hierarchy
Concept and format development
Front and back-of-pack storytelling
Compliant, print-ready artwork
Mockups for buyer presentations
Shelf testing and visual refinement
Retail Readiness
Buyer decks and sell-in toolkits
POS and launch campaign assets
In-store or DTC creative support
Brand audits and redesign consultation
Ongoing design support and brand guardianship
Every brand faces different challenges on the path to retail success. Whether you're launching, expanding, or scaling, we help you break into stores, win over buyers and drive sales—with strategy, not guesswork.
We offer three core packages — tailored to your stage, whether launching, evolving or expanding.
Each one delivers the clarity, strategy and standout design you need to get stocked, get noticed, and scale.
1.
For early-stage brands preparing for their first retail launch.
Buyers won’t take you seriously unless your brand looks, feels, and sells like it belongs in-store. We help you build credibility and retail readiness.
What's included:
Retail strategy & competitor analysis
Brand positioning & buyer messaging
Packaging design & compliance checks
Pitch decks, sell sheets & sample kits
What you get:
A product that’s retail-ready, a brand that feels established and sales assets to win over buyers.
Ideal for:
DTC brands entering retail
New food, beauty or lifestyle products
Startups that want to launch smart
For early-stage brands preparing for their first retail launch.
Buyers won’t take you seriously unless your brand looks, feels, and sells like it belongs in-store. We help you build credibility and retail readiness.
What's included:
- Retail strategy & competitor analysis
- Brand positioning & buyer messaging
- Packaging design & compliance checks
- Pitch decks, sell sheets & sample kits
What you get:
A product that’s retail-ready, a brand that feels established, and sales assets to win over buyers.
Perfect for:
- DTC brands entering retail
- New food, beauty or lifestyle products
- Startups that want to launch smart
2.
For brands already in stores and ready to expand.
You’ve made it onto the shelf. Now it’s time to refine your strategy, improve your packaging, and pitch bigger retailers with confidence.
What's included:
Market audit & pricing strategy
Messaging refinement & margin analysis
Packaging updates for shelf appeal
Upgraded pitch materials with data & insights
What you get:
A stronger, more competitive brand that buyers will notice—and a clearer path to expansion.
Ideal for:
Brands in a handful of stores
Products needing a packaging refresh
Teams struggling to scale up
For brands already in stores and ready to expand.
You’ve made it onto the shelf. Now it’s time to refine your strategy, improve your packaging, and pitch bigger retailers with confidence.
What's included:
- Market audit & pricing strategy
- Messaging refinement & margin analysis
- Packaging updates for shelf appeal
- Upgraded pitch materials with data & insights
What you get:
A stronger, more competitive brand that buyers will notice—and a clearer path to expansion.
Perfect for:
- Brands in a handful of stores
- Products needing a packaging refresh
- Teams struggling to land bigger accounts
3.
For established brands scaling their retail footprint.
Getting on shelf is one thing. Driving sales, building demand and expanding into national retail is the next challenge—and we’re here for it.
What's included:
Go-to-market & distribution strategy
In-store marketing & retail campaigns
Retailer co-promotions & sales team support
Retail pricing, display planning & regional scaling
What you get:
A roadmap for retail growth, a marketing engine that drives sell-through, and better relationships with key retail partners.
Ideal for:
Brands with existing retail presence
Teams preparing for national expansion
Companies wanting stronger retailer partnerships
For established brands scaling their retail footprint.
Getting on shelf is one thing. Driving sales, building demand and expanding into national retail is the next challenge—and we’re here for it.
What's included:
- Go-to-market & distribution strategy
- In-store marketing & retail campaigns
- Retailer co-promotions & sales team support
- Retail pricing, display planning & regional scaling
What you get:
A roadmap for retail growth, a marketing engine that drives sell-through, and better relationships with key retail partners.
Perfect for:
- Brands with existing retail presence
- Teams preparing for national expansion
- Companies wanting stronger retailer partnerships
Some brands need more than a fixed package — whether it’s a complex challenge, ambitious growth goals or ongoing support to keep your brand on track. That’s where our bespoke projects and retainer partnerships come in.
We become an extension of your team, offering tailored strategy, hands-on brand consultancy and consistent design support to help you stay ahead at every step.
With priority access and a collaborative approach, our retainer clients get the flexibility and expertise they need — whenever they need it.
Ready to explore a partnership that fits your unique journey? Let’s talk.