Cold Brew Coffee Lab: A bold & standout mission

At Grace, we believe that every successful brand begins with a deep understanding of the market and its audience. When CBCL, a cold brew coffee brand, came to us, they had a clear mission: to create a product that stood out in the crowded cold brew market by offering bold, innovative flavors. Our challenge was to turn this mission into a visual identity and brand experience that would resonate with coffee lovers seeking something truly unique.

A flavour gap in a crowded market

Through extensive research into the cold brew coffee landscape, we discovered a significant gap in the market. Consumers were eager for new, exciting flavours, but the available options lacked the boldness and variety that this audience craved. This insight became the cornerstone of our branding strategy for CBCL.

We knew that the brand’s identity would need to reflect the boldness and vibrancy of its flavours while appealing to a discerning, adventurous consumer base. The cold brew coffee market was already saturated with minimalist, understated brands, so CBCL needed to carve out its own space with something different, bold and attention-grabbing.

Bold flavours, bold brand

We set out to create a brand identity that would break through the noise, offering a fresh and bold aesthetic that reflected the exciting new flavors CBCL was bringing to market. We chose a vibrant colour palette that conveyed energy and adventure, alongside striking typography to give the brand a modern, dynamic feel.

The packaging design was created to make an immediate impact on the shelf. With its strong use of colour and bold type, the packaging stands out in a sea of more neutral, minimalist designs. Each flavour variant has its own unique color scheme, giving consumers a visual cue to the bold taste they can expect from each product. This approach not only makes the packaging visually appealing but also creates a memorable and cohesive brand experience.

By aligning the brand’s identity with its core values of boldness and innovation, we helped CBCL differentiate itself from competitors and build a strong connection with its target audience. The result is a brand that feels fresh, exciting and ready to shake up the cold brew coffee scene.