Froots Raw Juice: A fresh and natural identity

In a market saturated with countless juice options, Froots Raw Organic Juice needed a unique identity that would not only highlight its commitment to purity and freshness but also to engage with its target audience. Our goal was to design a brand that communicates the essence of Froots: vibrant, organic and refreshingly natural. We believe that a brand's identity should not only help them to stand out but also embody the essence of their core values. Froots is a perfect example of how we craft customer needs, strategy, creativity and innovation into a brand that resonates with the health-conscious consumer.

Nature’s goodness, bottled

Our team dived deep into the world of organic produce, exploring the vibrant colors, textures and raw beauty of fresh fruits and vegetables. We drew inspiration from nature's palette, aiming to create a visual and verbal identity that radiates the vitality and wholesomeness of Froots' juices. Our messaging focuses on the purity of the ingredients, the health benefits of raw juice, and the brand’s mission to promote a natural, wholesome lifestyle.