Saffron Ice Cream: Colour that pops, memories that last

When Saffron Ice Cream approached us, they had a clear vision: to refresh their brand identity and expand into a new consumer market, while staying true to their roots of using natural, locally sourced ingredients. With their award-winning flavours hand-made by artisans in a rural Essex barn, the challenge was to create a visual identity that reflected the unique character of their ice creams, while positioning them as a premium product.

Lovingly handmade

Saffron Ice Cream Co. has always stood out for its commitment to quality, with a focus on handmade, small-batch production using locally sourced ingredients. However, despite their exceptional products, the brand's identity needed a refresh to appeal to a broader and more discerning consumer market. Our task was to develop a visual identity that celebrated the authenticity and artisanal nature of Saffron Ice Cream Co, while also elevating the brand to resonate with premium ice cream lovers looking for something special.

Guaranteed happiness in every tub

A premium, memorable brand experience

We approached the redesign with the goal of capturing the essence of the brand—its craftsmanship, authenticity and the rich, vibrant flavours of each ice cream. We created a standout visual identity that reflects the artisanal process behind each batch, while adding a sense of luxury and refinement that appeals to the premium market.

The new brand identity incorporates fluid typography, vibrant colours and unique, hand-drawn illustrations that evoke the distinct qualities of each flavour. Each ice cream’s character is conveyed visually, from the creamy texture to the natural ingredients, ensuring the packaging feels both subtly artisanal and high-end.

These elements not only position the brand in the premium ice cream category but also reinforce their commitment to authenticity. The distinctive packaging stands out on the shelf, appealing to customers who are seeking high-quality, unique ice cream made with care and attention to detail.