Thacker's Tortilla Chips: Cutting through the noise
Thacker’s Tortilla Chips came to us with a bold mission: to disrupt the snack aisle with a premium, health-conscious product that places natural ingredients front and centre. They wanted a brand identity that cut through the noise while reflecting the authentic, no-nonsense flavours of their chips. Our solution? A stripped-back, eye-catching visual identity that lets the ingredients do the talking.
Stripped back confidence
With the spotlight on the vegetables, the design needed to balance simplicity with visual impact, creating a look that felt approachable yet premium. In a category dominated by loud, cluttered designs, our goal was to craft an identity that would stand out through its confident restraint, placing emphasis on the natural appeal of the product itself.
Real ingredients, real taste
Neutral, natural and unapologetically honest
Our approach focused on creating a look that felt approachable yet premium. The packaging was kept neutral, allowing the vibrant vegetables—integral to Thacker’s identity—to take center stage. Stripped-back, rustic typography and iconic graphics were chosen to evoke a sense of authenticity and craftsmanship, perfectly mirroring the wholesome, no-nonsense flavours of the chips.
Accent colours were used sparingly, strategically highlighting the unique flavour profiles while maintaining the simple, pared-back aesthetic. The result is a design that feels rooted in nature, yet modern and approachable, appealing to both health-conscious shoppers and flavour enthusiasts alike.
Letting simplicity shine through
Thacker’s new visual identity turns simplicity into a strength. By letting the vegetables shine and emphasising the natural essence of the product, the brand creates an immediate connection with consumers. Positioning them as a standout brand in the competitive snack aisle, inviting customers to trust in the authenticity and quality at a glance.
Thacker’s Tortilla Chips prove that less can indeed be more. By focusing on the natural beauty of the ingredients and letting simplicity take center stage, we created a brand identity that is both impactful and true to its roots.
Launch. Scale. Win shelf space.
Let’s take your brand where it belongs.
OPENING HOURS
Monday–Friday: 9am to 5pm
